[ DRAG ME ] [ DRAG ME ] Creative strategist. Writer. Builder. Someone who has tried a lot of things in this life — and plans to try a few more before it's over.
// Jaymes Corey — Field Operative
I'm a WRITER & EXPLORER. Someone who has tried a lot of things in this life. And plans to try a few more before it's over.
By trade, I'm a creative strategist. I build brands, develop campaigns, and help people figure out what they're actually trying to say — then say it louder. I work through BRAVND, a creative strategy practice at the intersection of brand and culture.
In 2025, a campaign concept I developed won an ADDY Award — the advertising industry's version of proof that the weird idea was actually the right idea.
But more than the work, I care about the philosophy behind it: that starting matters more than starting perfectly. That the ugly first draft is still a first draft. That motion beats perfection every single time.
Life gets busy. Dreams quietly move to a shelf called someday. And someday rarely shows up.
Do It Ugly is a philosophy and a practice. Stop waiting for the perfect moment. The perfect draft. The perfect anything. Start before you're ready. Move one thing from the Wish List to the Lived List.
Bite first. Polish later.
2025. AAF District 15. A coffee brand campaign concept built around a literary character — judged by advertising pros who decided the weird idea was the right idea.
A creative strategy practice built from the ground up. Brand development, campaigns, and positioning for people who have something real to say and need help saying it right.
Studied advertising and creative at the Academy of Art University in San Francisco. Learned how to break the rules by learning them first.
A newsletter and a brand for everyone stuck in the gap between idea and execution. Perfection keeps people stuck. Motion brings life back.
Before any of the above — and underneath all of it. Words are the tool. Everything else is just the application of that tool in different rooms.
This isn't a finished story. That's the whole point. New experiments. New failures. New things moved from the Wish List to the Lived List.
Weekly field notes from the front lines. No fluff. No sponsorships. Just real dispatches from someone in the middle of figuring it out.