00.0 // The Work

The
Work.

Jaymes Corey Mascot

Big ideas. Unconventional thinking. Permission-based design — rules broken on purpose, not by accident. Sometimes an award follows.

Approach Permission-Based
Discipline Brand Strategy
Recognition ADDY Award 2025
Mode Always Building
01 // Featured Case

Where It Got Weird.

CASE_FILE_001 // CONCEPT CAMPAIGN

Alice's
Strange Brew.

★ Latest Imagination Brand Identity Concept Campaign Speculative Design What If

What if a beloved storybook world entered the coffee business? Not with a gift shop mug, but a real franchise — a coffee experience as strange and alive as the story itself.

Storybook × Coffee Franchise Concept Immersive Brand
UGLY APPROVED DO IT UGLY ★ 2025
Jaymes Corey Mascot
Alice's Strange Brew — Brand Campaign by Jaymes Corey
CASE_FILE_001 // ALICE'S STRANGE BREW
CASE_FILE_001 // CONCEPT CAMPAIGN

Alice's
Strange Brew.

★ ADDY Imagination Award Brand Identity Concept Campaign Speculative Design What If
Alice's Strange Brew — Brand Campaign by Jaymes Corey

What if a beloved storybook world became a coffee franchise? Not a gift shop mug — a real brand experience as strange and alive as the story itself.

Alice's Strange Brew imagines exactly that. A coffee brand built around a classic literary character — where the menu is mad, the space bends logic, and no two visits feel quite the same.

The concept isn't just about coffee. It's about what happens when you fall down the rabbit hole and decide to stay for a while.

Storybook × Coffee Franchise Concept Immersive Brand
01.5 // Behind The Campaign

The Full Spread.

Every touchpoint from the campaign. Messy by design. Intentional by instinct.

Alice's Strange Brew — slide 1
Alice's Strange Brew — slide 2
Alice's Strange Brew — slide 3
Alice's Strange Brew — slide 4
Alice's Strange Brew — slide 5
Alice's Strange Brew — slide 6
Alice's Strange Brew — slide 7
Alice's Strange Brew — slide 8
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Alice's Strange Brew — slide 10
Alice's Strange Brew — slide 11
Alice's Strange Brew — slide 12
Alice's Strange Brew — slide 13
Alice's Strange Brew — slide 14
Alice's Strange Brew — slide 15
[ CASE_FILE_001 ] [ ALICE'S STRANGE BREW ] [ CONCEPT ]
02 // Student Work

A Woolly Good Time.

CASE_FILE_002 // CONCEPT CAMPAIGN

All
Birds.

★ Student Project Brand Campaign Concept Design Academy of Art University

Allbirds makes shoes from wool. So what if their mascot was a sheep? This student campaign built an entire character-driven brand world around the one creature that makes their product possible — turning sustainability into something warm, funny, and genuinely lovable.

Character Campaign Sustainable Brand Speculative Design
UGLY APPROVED DO IT UGLY ★ 2025
Jaymes Corey Mascot
All Birds — Brand Campaign Concept by Jaymes Corey
CASE_FILE_002 // ALL BIRDS

All
Birds.

★ Student Project Brand Campaign Academy of Art University Character Design Speculative Design
All Birds — Brand Campaign by Jaymes Corey
The Idea

Allbirds builds their shoes from a very particular kind of merino wool. So the question became simple: what if the sheep that makes all of this possible had a face, a personality, and a starring role in the whole brand story?

This student project at Academy of Art University built a character-driven campaign around a sheep mascot — turning the sustainability angle from a footnote into the hero of the story. Warm, funny, and genuinely hard to forget.

Character Campaign Sustainable Brand Woolly Goodness
The Work

Every Slide.

All Birds — slide 1
All Birds — slide 2
All Birds — slide 3
All Birds — slide 4
All Birds — slide 5
All Birds — slide 6
All Birds — slide 7
All Birds — slide 8
All Birds — slide 9
All Birds — slide 10
All Birds — slide 11
All Birds — slide 12
All Birds — slide 13
All Birds — slide 14
All Birds — slide 15
[ CASE_FILE_002 ] [ ALL BIRDS ] [ STUDENT CONCEPT ]
03 // The Approach

Permission-Based.
Not Reckless.

There's a difference between breaking rules because you don't know them and breaking rules because you understand exactly what you're doing — and why it works better this way.

Every unconventional choice in here was made on purpose. Big ideas executed with intention. Ugly starts refined into things worth showing.